In Northern Kentucky, 19% of 12th graders have drunk more than 5 alcoholic beverages on one occasion (considered “binge” drinking) in the past 30 days according to the 2014 Kentucky Incentives for Prevention Survey. Ten (10%) percent of 12th graders get their alcohol from parents; 20% report that they drink at home and 30% report drinking at their friends home or at parties.
Project Sticker Shock is designed to limit youth under 21 accessing alcohol. Placing the stickers on packages is intended to reach adults who might purchase alcohol legally and provide it to minors. Stickers warning about the penalties for furnishing alcohol to minors are placed on packaged alcohol products. All counties in the 8 county region of Northern Kentucky have implemented a sticker shock project, often over several years and with their youth members. Business are, for the most part, receptive and those that do allow the stickers are acknowledged by the local coalition for the cooperation in helping to limit underage drinking. Following is a youtube link to a project sticker shock in Michigan:
Sticker shock started in 1998 by a group of Pennsylvania Youth. https://www.youtube.com/watch?v=y2x8zIK5foI